Content Strategy & Storytelling
Shaping purposeful content and narratives that connect audience insight with design and communication goals.
Data-Driven Marketing Case Study: Spotify
I analyzed how Spotify uses listener data to shape personalized marketing campaigns, showing how analytics drive stronger engagement and brand identity.
Data storytelling
User insights
Website & Storytelling Persona:
Stern Design
Developed a narrative-driven portfolio concept for a fictional designer, combining audience research and storytelling to guide tone, structure, and content hierarchy for a personal brand website.
Content strategy
UX writing